Our work plays a crucial role at barbecues, after-work events or festivals, and it’s hard to describe that feeling. For me and many other colleagues, this visible and palpable result is why I work here.
Brand management at Alken-Maes is incredibly diverse: we help roll out innovations from A to Z (have you tried Cristal Xtra yet?), build strong campaigns, track business performance, tackle the long-term strategy of our brands, and so on. Moreover, we do this for different local brands ( alongside big names such as Desperados or Strongbow), for which we can create everything in-house: from insights to strategy to roll-out, which is quite unique.
Our work plays a crucial role at barbecues, after-work events or festivals, and it’s hard to describe that feeling. For me and many other colleagues, this visible and palpable result is why I work here.
Letting your talents develop and reach high fermentation sounds like Alken-Maes. Certainly, don’t expect rigorous training programmes (not really our thing); instead, you can expect learning landscapes. A fancy term to say that your entrepreneurship and proactivity determine how fast you grow. Most learning occurs on the job, while additional learning is done through courses matching your profile and interests. Do you feel like learning French to communicate better with customers and colleagues? You’ll have it dans ta poche in no time! We are happy to provide weekly French lessons for you. And for us.
Secretly, it is our customers who determine what we value. They want only the best, and so that is what we want. We create quality beers and ciders, build strong brands and provide a pleasant experience across the board. We embrace fresh ideas to improve those three pillars. By the way, your job title does not determine what you can or cannot say here; a good idea is a good idea.
Beware, as rolling up your sleeves at Alken-Maes can have global consequences. After all, we are members of a big family (hi, HEINEKEN!). At the same time, we are also very proud of our distinctly Belgian character. Seeing someone enjoying a perfectly tapped Cristal Xtra or a fresh Desperados at a festival is the icing on the cake (or the foam to our beer) for us.
During the summer, we are busy-busy-busy as the summer is a season for beer, thanks to festivals, pub terraces, barbecues, and more. Our job is to provide the right amount of fresh ciders, beers and Desperados to quench everyone’s thirst. Interns are therefore very welcome to join, for example, our customer service, logistics and sales support teams during those months.
