Our marketing department combined a creative soul with an analytical brain. Sounds logical, but the real fun is in the unique position of our company. As part of a global player, we have the knowledge and tools of the big players; as a local hero, we have the freedom to define our brand position based on local anchoring. Either way, you can always count on a great group of colleagues who have made Good Times Brewing their trademark.
Our work plays a crucial role at barbecues, after-work events…
Our work plays a crucial role at barbecues, after-work events or festivals, and it’s hard to describe that feeling. For me and many other colleagues, this visible and palpable result is why I work here.
Sarah
Brand management at Alken-Maes is incredibly diverse: we help roll…
Brand management at Alken-Maes is incredibly diverse: we help roll out innovations from A to Z (have you tried Cristal Xtra yet?), build strong campaigns, track business performance, tackle the long-term strategy of our brands, and so on. Moreover, we do this for different local brands ( alongside big names such as Desperados or Strongbow), for which we can create everything in-house: from insights to strategy to roll-out, which is quite unique.
Jan
Our work plays a crucial role at barbecues, after-work events…
Our work plays a crucial role at barbecues, after-work events or festivals, and it’s hard to describe that feeling. For me and many other colleagues, this visible and palpable result is why I work here.
Astrid
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A tasty portfolio…
… from the delicate bubbles in our Stassen ciders to our Hapkin’s powerful punch. At Alken-Maes, we create the right vibe for every brand. That vibe is created and translated by our colleagues in marketing.
The world is a village, gets said sometimes.
We have secretly known this for years. According to us, the local character of our products is the key to success. Toss in some history, knowledge and passion, and you end up with something beautiful.
Passion runs through our veins, that’s certainly not only true in Marketing.
Bringing a brand onto the market that brewers, packaging and sales colleagues are proud of is most definitely a challenge. Sometimes challenging, always beautiful, the involvement you feel here. Because our products deserve a broad audience and, as a marketer, you contribute strongly to that.
Local and international brands…
… brewed nationally but with the tools of a big player to bring them to the people strongly, that’s a great playing field. We can pocket from The HEINEKEN Company and learn how they put the international brand Desperados on the map and, at the same time, we contribute to their local flavour. Because yes, some of our brands (mmh un bon Affligem) also do well with our southern French-speaking neighbours, for example! Will they challenge your choices from time to time? Definitely. Can you turn that into an even stronger idea? Absolutely.
