Business Analyst

Jouw rol in een notendop

At Alken-Maes, part of the HEINEKEN family, we are passionate about building iconic brands such as Cristal, Maes, Grimbergen, Affligem, Desperados and Mort Subite. Behind every successful brand is a team of people turning data into meaningful business decisions.

As a Business Analyst you will play a key role in supporting our Out-of-Home (ontrade) business by transforming large amounts of commercial data into actionable insights. You will partner closely with Sales, Revenue Management, Marketing, and Data & Technology teams to help shape commercial decisions, improve performance and drive growth. This is an ideal opportunity for someone who enjoys diving deep into data, building stakeholder relationships and making a visible impact on business results.

YOUR RESPONSIBILITIES

• Transform large volumes of commercial and market data into actionable business insights that support decision-making across the Out-of-Home business.
• Analyze monthly sales volumes, channel performance and key commercial KPIs to identify trends, opportunities and risks.
• Consolidate and interpret data from multiple sources, including Salesforce, Excel and Power BI, translating complex information into clear recommendations for stakeholders.
• Own and continuously improve recurring reporting, dashboards and performance reviews, ensuring accurate and timely insights for the business.
• Calculate, develop, monitor and challenge KPIs across different sales channels and customer segments.
• Support monthly and quarterly business reviews, including performance analyses and sales incentive reporting.
• Act as the key link between commercial teams and Data & Technology, ensuring business needs are translated into meaningful reporting and insights.
• Partner closely with Sales Managers, National Sales Managers, Account Managers, Channel Marketing, Revenue Management, Finance and other stakeholders across the organization.
• Guide and support commercial teams in understanding reports, KPIs and business performance, helping them turn insights into action.
• Proactively identify opportunities to automate, simplify and improve reporting processes and ways of working.
• Contribute to strategic projects, commercial initiatives and ad hoc analyses that drive business growth and performance.
• Take ownership of your analyses and recommendations, confidently challenging stakeholders when needed and ensuring follow-up actions are delivered.