Secretly, it is our customers who determine what we value. They want only the best, and so that is what we want. We create quality beers and ciders, build strong brands and provide a pleasant experience across the board. We embrace fresh ideas to improve those three pillars. By the way, your job title does not determine what you can or cannot say here; a good idea is a good idea.
Beware, as rolling up your sleeves at Alken-Maes can have global consequences. After all, we are members of a big family (hi, HEINEKEN!). At the same time, we are also very proud of our distinctly Belgian character. Seeing someone enjoying a perfectly tapped Cristal Xtra or a fresh Desperados at a festival is the icing on the cake (or the foam to our beer) for us.