Business Intelligence
at Alken-Maes

New kid on the block

Actually, our BI team is still a bit of the new kid on the block. But one that is growing fast, as the team has nearly doubled in size over the past year. Reporting and business analytics have become the new rock stars here.

Why, why, why?

Business intelligence looks for answers to questions such as: why is speciality beer X not performing as well? Which outlets hold untapped potential? Is there a correlation between football teams’ performances and the amount of Maes they serve to their supporters? In other words, the big and not-so-big questions.

Connecting numbers to feelings and people.

Can you only see figures, and do you not ever daydream looking out onto the apple trees in Aubel? Too bad, then it will become somewhat tricky. We also want you to think commercially. We want you to be able to empathise with our target audience’s emotions and our commercial colleagues’ approach. Our various departments gather data in their own way. Out-of-home receives figures from beer retailers and our own drinks service AMADRINKS. Off-trade relies on Nielsen and reports via Datastream as well. Is that okay for you? Great!